Rush Street Gaming, owner and operator of SugarHouse, currently has three other casinos in the United States with the Rivers name. Creating a unified brand is another example of how we’re anticipating and responding to the competitive market for gaming.” “Keeping pace with the changing landscape has been paramount to our success. “Since receiving our casino license in 2006, gaming in Pennsylvania has evolved tremendously,” said CEO Greg Carlin. The goal is to enhance the customer experience. The idea is that with the inclusion of online sports betting and casino games being legal in Pennsylvania, this will create a seamless brand platform. The name Rivers Casino Philadelphia will take effect later in the fall.

Part of the reinvestment plan will include a brand new permanent sportsbook as well as an online casino designed to complement the brick-and-mortar facility.

SugarHouse Casino in Philadelphia has announced reinvestment plans that will rebrand the name as Rivers Casino Philadelphia.